Grow Yamagata through investment and tourism promotion, and aim to become the region's top producer! You play as a producer working to liven up Yamagata, investing in properties across the prefecture and winning fans through tourism campaigns, all while growing your own assets and the bustle of the region as a whole. Cherries and grapes, hot springs, historic townscapes — the charms unique to Yamagata appear throughout the game. Competing with rivals, yet sometimes joining forces to develop Yamagata as a whole, is the key to victory. A single move of yours can change Yamagata's future. Nurture your favorite areas and properties, and build your very own "thriving Yamagata"!